Client: Human Resources, Marriott Hotels & Resorts

Challenge: Replace a paper-based training product for over 800 hotels and 10,000 associates.


  • Mobile application to train and reinforce the culture of service
  • Adoption centric
  • Mobile and delivered to devices that associates already had and used
  • Personalization based on location and role
  • Encourage employee participation by allowing employees to create and share content of their own
  • Create a community of engagement that could be easily shared and distributed