Client: Human Resources, Marriott Hotels & Resorts
Challenge: Replace a paper-based training product for over 800 hotels and 10,000 associates.
- Mobile application to train and reinforce the culture of service
- Adoption centric
- Mobile and delivered to devices that associates already had and used
- Personalization based on location and role
- Encourage employee participation by allowing employees to create and share content of their own
- Create a community of engagement that could be easily shared and distributed