Tableau is incredibly powerful. But, it works best with good, clean data and with effectively designed dashboards. One of our clients, a Fortune 500 company, had two consistent problems for a core daily revenue report – data that required manual processing and dashboards that created as many questions as the answers they provided.
Most of the pieces were in place. The priorities: redesign the dashboard in a way that allowed executives to quickly see data, customize designs so that they were aligned with brand voice, allow dashboard users/viewers to slice and dice data in ways meaningful to them in their role.
- You bought Tableau, but your dashboards, quite frankly, look like crap. Is it a data problem or a design problem? The answer is frequently both.
- Many companies have data scientists, few companies have people that know how to design effective dashboards/data visualization.
- Poorly designed reports (or dashboards) can be as bad or confusing as no reports at all
- Most corporations don’t have good data designers – they can’t even pick the right kinds of visualization for the data/question
- You need smart UX and as well as good data people to build effective dashboards in Tableau
- Effectively visualized data has the power to move enterprises forward
Your Dashboard Design Approach
- Your data should tell a story
- Know your audience, understand their needs
- Know that analysts are not designers – If you don’t have a data designer on staff, your team is not complete
- Good data in > good visualizations out – You will not get ‘good’ dashboards without ‘good’ data
- Build and test dashboards